Are you one of those people who find yourself saying “I really should get started with video marketing”? What holds you back? Is it technical know-how, or perhaps not knowing what to say, or just complete fear of putting yourself in front of the camera?
Perhaps you are like many others and are now watching several self made videos online. You probably watch some all the way through and are happy with what you’ve seen and learned, or just been thoroughly entertained… it did what it said on the tin! But how many do you tire of all too soon and switch off? It’s pretty important to understand ‘why’ you like some and not others, if you are going to start creating your own.
Creating your own video doesn’t replace working with a professional videographer, but getting to grips with it, can set you up to confidently engage with and grow your audience, because today it’s all about building that trust and engagement. Photographs and videos can be the first thing people ever see of you.
Let me ask you this – if you were to employ yourself to represent your business or company in photographs, presentations and videos … do you think you’d get the job?
Hang on… I’m a photographer, I’ve not talked about video before, so what’s going on? Firstly, I’m not about to venture into this skill set. Having always concentrated on helping people be more confident in front of the camera for photographs, it’s been a natural progression to also build people’s skills and confidence in front of the camera for video.
You have the perfect resource to use… that’s yourself, because you and what you do, are who your audience are interested in. Learning to develop these skills is within your reach.
On the 23rd May, I will be running a half day Video Presentation Skills workshop just outside Bury St Edmunds, in collaboration with MarleyBird Communications, focusing on the importance of ‘what you should say’ and ‘how you should say it‘ to create great marketing content without costing you much more than your time.
Be one of those businesses others talk about, recommend and share your videos.
‘I’ve really got to get to grips with Video Marketing’
Video Presentation Skills Workshop